Running an online store? This comprehensive audit checklist covers everything from security to SEO. Use it to ensure your e-commerce site is optimized for conversions and protected from threats.
🔒 Security Checklist
- SSL certificate active and valid
- HTTPS enforced on all pages
- PCI DSS compliance verified
- Strong Content Security Policy
- X-Frame-Options header set
- Secure cookie flags enabled
- Regular security scanning
- Two-factor authentication available
- Strong password requirements
- Input validation on all forms
🔍 SEO Checklist
- Unique title tags for each product
- Compelling meta descriptions
- Product schema markup (JSON-LD)
- Review schema implemented
- Breadcrumb navigation
- XML sitemap submitted
- Canonical URLs set correctly
- No duplicate content issues
- Alt text on all product images
- Internal linking structure optimized
⚡ Performance Checklist
- Page load time under 3 seconds
- Core Web Vitals passing
- Images optimized (WebP format)
- Lazy loading implemented
- CDN configured
- Browser caching enabled
- CSS/JS minified
- GZIP compression active
- Database queries optimized
- Mobile performance tested
Did you know? A 1-second delay in page load time can reduce conversions
by 7%. For a store making $100,000/day, that's $2.5 million lost annually.
📱 Mobile & UX Checklist
- Fully responsive design
- Touch-friendly buttons (44x44px min)
- Readable text without zooming
- No horizontal scrolling
- Mobile checkout optimized
- Easy navigation menu
- Search functionality prominent
- Filter and sort options work
- Product images zoomable
- Fast mobile page speed
🛒 Checkout Checklist
- Guest checkout available
- Progress indicator visible
- Multiple payment options
- Clear error messages
- Cart abandonment recovery
- Trust badges displayed
- Shipping costs shown early
- Return policy accessible
- Order confirmation immediate
- Email receipt automated
♿ Accessibility Checklist
- WCAG 2.1 AA compliance
- Keyboard navigation works
- Screen reader compatible
- Color contrast sufficient
- Form labels present
- Error messages descriptive
- Focus indicators visible
- Skip navigation links
- Video captions available
- Alt text comprehensive
Automate Your E-commerce Audit
FixiWeb runs 110+ checks automatically and monitors your store 24/7.
Scan Your Store Free →📊 Analytics Checklist
- Google Analytics 4 configured
- E-commerce tracking enabled
- Conversion goals set up
- Funnel analysis configured
- Search Console connected
- Heat mapping installed
- A/B testing capability
- Error tracking active
How to Use This Checklist
- Audit quarterly – Run through this checklist every 3 months
- Prioritize by impact – Fix security issues first, then conversion blockers
- Track changes – Document what you've fixed and when
- Automate where possible – Use monitoring tools for continuous checks
- Test after changes – Verify fixes don't break other functionality
Final Thoughts
A thorough e-commerce audit can reveal issues costing you thousands in lost sales. Whether you run through this checklist manually or use automated tools like FixiWeb, regular audits are essential for maintaining a healthy, profitable online store.